Establishing a social media marketing strategy and creating effective Web content that is indexed by search engines is critical for any business. When people are looking for answers to problems, they go online first!
People and organizations that participate in social media (creating YouTube videos, participating on sites like LinkedIn, Facebook, and Twitter, starting a blog and the like) become part of a vibrant online community and show that market that they are worthy of doing business with.
Unlike non-targeted, in-your-face, interruption-based advertising, social media is content that people actually want to see. How cool is that? Rather than forcing you to convince people to pay attention to your products and services by dreaming up messages and ad campaigns, search engines deliver interested buyers right to your company’s virtual doorstep. This is a marketer’s dream-come-true.
But social media marketing isn’t like traditional marketing-and treating it that way only leads to frustration. Let Shama Hyder Kabani, president of Web marketing firm Marketing Zen and social media expert, teach you the -zen- of social media marketing: how to access all the benefits of social media marketing without the stress!
It’s no surprise that digital marketing guru Chris Brogan chose to write the book’s foreword. Brogan’s philosophy of putting people over platforms aligns perfectly with Shama’s style of nurturing very real, human relationships through online mediums. She sees the internet as an extension of (not a replacement for! )#) community and draws on common real world interactions like coffee houses and office-networking events to illustrate her point.
It’s a great reference book as well, because there are entire chapters devoted to one social media platform. The chapters on Facebook, Twitter, and LinkedIn are fantastic. Tells me everything I need to know about those sites: how to start a page, success tips, everything.
Many books written on the topic of social media spend the majority of their time persuading readers why they need to incorporate social media into their marketing campaigns. However, what these authors fail to realize is that the majority of readers no longer need to be convinced about the power of social media marketing, but how to effectively leverage these tools to spread the word about their product or service. I suspect many people might have given up in their quest to find a social media marketing book that combines the why and how to use social media marketing.
This book immediately captured my attention because she starts off with a story you am sure many people that are in the startup phase of developing their online presence can relate to. Kabani immediately empowers readers to embrace the belief that they too can become “Zen marketers. ” She quickly addresses the frustrations that many new to social media experience. Kabani enables readers to realize that many “… people fail at social media marketing [because] they don’t have a solid foundation… They don’t have a brand… they have absolutely no way of differentiating themselves from the competition. ” I was happy to see her raise this issue near the beginning of the book because many people have a tendency to get wrapped up in the tools and fail to evaluate whether they have a product or service that people desire.
Once this issue has been resolved, Kabani dives right into offering various components that enable one to experience social marketing success and even provides helpful acronyms such as ACT, BOD, etc. that will aid readers when formulating their social media marketing strategies. Armed with the knowledge of how to efficiently use these tools, she offers tips on how to create a social media policy along with a variety of methods to measure your efforts. You will thoroughly enjoy this book and believe the depth and amount of information shared in this book will no doubt leave readers feeling Zen.
Let you check out The Zen of Social Media Marketing today. You will get an easier way to build credibility, generate Buzz, and increase your revenue or you can find other books that instruct you the ways to success in social media marketing strategies from our cheap books online stores – http://www.buybookscheap.us